Your church senior leadership is more interested in the “why” behind your church activities. Why are we doing this event? Why are we starting this ministry? Because we want to see more people experience Christ. We want to see more people grow. We want families to be healthy.
The problem is that sometimes, we as media practitioners are more excited about the “how” to accomplish the “what.” We could spend many hours discussing mic brands, camera types or certain pieces of software to accomplish something; but if we don’t know why we’re doing it, it’s all for show.
When you understand the why of your ministry… the why of your church… the heart and passion of your pastor; that’s when you’re positioned to do the best work.
I recently read an article written by Phil Cooke, where he makes some great points regarding how church media practitioners are perceived by church leadership.
I’ve been in meetings between pastors and their media staff, when all the media people talk about are wireless mics, video levels, digital recording, NLE’s, and a million other terms about which the pastor has no clue. His interest lies in words like preaching, communicating, impact, storytelling, changed lives – not arguing about HD versus 4K. All the fancy TV terms in the world won’t impress him because that’s not his passion. Until you can get on his wavelength, he’ll continue to tune you out.
Cooke goes on to say this powerful statement:
Remember – people who can adjust video monitors, set levels, and run computer programs are relatively plentiful – but people who understand how to effectively use media as a vehicle for reaching the world with the gospel are few and far between.
Know that your position in the ministry you’re in – with the knowledge that you have – is not to display your knowledge or your skills at will. Remember, your position in this ministry is to see altered lives and people coming to Christ through the presentation of the gospel.